Live
Madison Hale
@madison_hale14 · New YorkFashion and lifestyle creator. Street style, apartment tours, affiliate edits. Our first persona and the proof of the model.
FashionLifestyleTikTok ShopInstagram
AI-native creator agency
TikTok · TikTok Shop · Instagram
Your brand's next creator doesn't exist yet. We build them in 48 hours.
MZS Influence designs, launches and runs AI creator personas for brands. One creator, built around your product and your buyer, posting every day on TikTok, TikTok Shop and Instagram. No talent risk, no scheduling, no rate cards.
48hBrief to first post
7 / 7Days posting
6Brand slots per quarter
Creator pipeline · run #0412
Live
01BriefProduct, buyer, tone
02PersonaFace, voice, world
03ContentDaily video + stills
04ShopTagged, affiliate, live
$ mzs build --persona madison
✓ brief ingested · fashion / NYC
✓ identity locked · 1 face, 3 looks
✓ 14 hooks scripted
✓ 7 videos rendered
✓ products tagged · TikTok Shop
→ scheduled · 7 days · 09:00 EST
@madison_hale14Street style, SoHo · product tagged
Built onTikTok · TikTok Shop · Instagram
ModelBoutique, founder-led, 6 brands a quarter
OwnershipThe persona is your IP
ExclusivityOne brand per creator, always
Build my creator
Design your creator in 60 seconds. Meet them when you sign up.
Pick a category, a vibe and a city. We draft a persona concept on the spot: name, handle, look, voice and their first week of content. Your account keeps the creator; applying puts them into production.
5Choices
1Persona concept
0Cost to try
Personas
Creators built for one brand, one buyer, one category.
Every persona is designed from scratch around the product it sells: their face, their city, their taste, their posting rhythm. Not a stock avatar, and never working for a competitor.
Lena Ortiz
Los AngelesWellness and skincare. Morning routines, ingredient breakdowns, honest before-and-afters. What we would build for a beauty brand.
SkincareWellnessInstagram
Saga Lindgren
AustinTech and gadgets. Desk setups, unboxings, 30-second comparisons. What we would build for a hardware or accessories brand.
TechGadgetsTikTok Shop
How it works
From brief to a posting creator in four moves.
- 01 · Day 0
Brief
A 45-minute call. Product, margin, buyer, the brands you admire, the ones you don't.
You get: persona brief, content pillars - 02 · Day 1
Design
We build the creator: a consistent face, wardrobe, home, voice and backstory. You approve the creator before anything is published.
You get: identity kit, 3 approved looks - 03 · Day 2
Launch
Accounts set up, products tagged, first week of video scripted, rendered and scheduled. They are live within 48 hours of the brief.
You get: live accounts, 7 days of content - 04 · Ongoing
Compound
Daily posting, weekly hook testing, monthly reporting. We double down on what sells and retire what doesn't.
You get: weekly report, founder on call
Platforms
Three platforms. Three different jobs.
TikTok finds the audience, TikTok Shop sells to it, Instagram keeps it. One persona runs all three, with content cut for each.
TikTok
Reach engineWhere the persona gets discovered. Organic short-form built on trends, sounds and hooks, tested daily, so the algorithm learns who the creator is for before they ever sell anything.
- 01Daily organic video, 1 to 2 posts
- 02Trend and sound monitoring in their niche
- 03Weekly hook testing, winners re-cut
- 04Series formats that build a following
TikTok Shop
Revenue engineWhere the persona sells. Product videos with tagged listings, affiliate links and live-shopping sessions, built to convert inside the app without a single click away.
- 01Shop setup, product tagging, affiliate links
- 02Shoppable video, cut from the reach winners
- 03Live-commerce sessions with the persona
- 04Comment and DM handling in their voice
Where the persona earns trust. An editorial grid, Reels that travel, and a community that treats them like a friend who happens to love your product.
- 01Editorial grid and story cadence
- 02Reels aligned with TikTok winners
- 03Collab posts with the brand page
- 04Community management in their voice
Why an AI creator
Human creators have bad days. Yours won't.
This is what a persona looks like from the inside: a production line that never stops, with you approving every word.
Madison Halepersona ops · console
Posting3 platformsBrand approved
Posting uptime · 28 days28 / 28
MonSun
No sick days. No "can we push the shoot". No contract renewal.
Today's queue
Hook test 03 · "I wore this to a meeting"Rendered
Shop video · trench coat, taggedScheduled 09:00
Reel · SoHo walk, re-cut from TikTok winnerScheduled 18:00
Live session · Friday 20:00Prepping
Comment replies · in her voiceRunning
Brand approval
Nothing publishes without your sign-off. Ever.
Script · "3 ways I style one coat"
Approvedv2
Look · autumn wardrobe, 3 outfits
Approved
Live script · Friday product drop
Waiting on you
AvailabilityCancels, travels, gets sickPosts every day
ExclusivityYour competitor next monthOne brand, by design
Usage rightsNegotiated, time-limitedYours, in perpetuity
IterationOne shoot, a few cutsUnlimited variants, tested weekly
Brand safetyOne screenshot from a crisisEvery word approved
Categories
Anything that sells on video, your creator can sell.
Physical products with a story to show. Each category gets its own persona archetype, content formats and posting rhythm.
Engagements
Three ways to work with us. All quoted, all by application.
Six brands per quarter, so each one gets the founder. Every engagement is scoped to your catalogue and margins, then quoted. No public rate card.
Launch
One creator, one platform
For a brand testing AI creators for the first time on the platform where it already sells.
- Persona design and identity kit
- TikTok, TikTok Shop or Instagram
- 5 posts a week
- Monthly report
Most chosen
Scale
One creator, all three platforms
For a brand that wants reach, revenue and retention from one persona, run as a full channel.
- Everything in Launch
- TikTok, TikTok Shop and Instagram
- Daily posting, weekly hook tests
- Live-commerce sessions
- Weekly report, founder on call
Roster
A cast of creators
For multi-product or multi-market brands that need several personas talking to several buyers.
- 2 to 5 personas, one per product line or market
- Multi-language, multi-region
- Dedicated producer
- Quarterly strategy with the founder
FAQ
The questions every brand asks first.
Do audiences know the creator is AI?
Yes. Accounts and posts follow TikTok and Instagram disclosure rules. Audiences follow the creator for the content and the taste, not because they think it is a neighbour.
Who owns the persona?
You do. The face, name, voice and all content produced under the engagement are your intellectual property. If we part ways, the creator leaves with you.
How fast can the creator be live?
Within 48 hours of the brief call, with the first seven days of content scheduled. Most of that time is you approving the look.
Will my creator ever promote another brand?
No. A persona is built for one brand and stays exclusive for the life of the engagement. That exclusivity is the point.
Why only six brands a quarter?
Because the founder runs every account personally. Fewer clients, more attention, better creators.
Apply
Six brands this quarter. Is yours one of them?
Tell us what you sell. We reply within 48 hours with a yes, a no, or a persona concept and a quote.
Priority onboarding and a strategy session with the founder
Founding rate locked for 12 months
Early access to new persona formats
Received.
We'll come back within 48 hours. If it's a fit, your first call is with the founder.